Privacy Policy

Effective Date: 4/15/14

Welcome to Vū! Vū is a recommendation and social networking service that delivers personalized content and recommendations based on your preferences and activity on participating web sites, applications and mobile devices, as well as social networking site(s) such (e.g., Facebook®, Twitter®, Google+® and LinkedIn®) (the “Services”).


Vū, and the website (“Site”), is owned and operated by Vu Digital, LLC (“Vū,” “we,” “us,” “our”). This privacy statement  describes how the information you provide us is used and collected, as well as the choices available to you regarding use of your personally identifiable information.

This Privacy Statement applies to access to and use of the Vū Services (whether via web-based, mobile application, SMS, email, and/or any other version we may have in the future) and Site. This Privacy Statement does not apply to third-party websites, social networks or applications in which the Vū product may appear, which are governed by their own privacy policies. We encourage you to carefully read the privacy statement of any website you visit, or application you access. This Vū Privacy Statement also does not apply to actions not taken by Vū users, nor does it modify any existing written or online agreements, policies or guidelines you may have as a customer or user of the services of Vu Digital, LLC. For the avoidance of doubt, Vu Digital, LLC will not combine information collected from users or customers of our other lines of business, with information collected from users of Vū. By visiting, using, accessing or registering for Vū, you agree to this Privacy Statement.

Collection and Use Of Information

We may collect the following personally identifiable information from you:

Personally identifiable information. Personally Identifiable Information is information that could be used to determine your identity (e.g., your name or email address). When you register for Vū, you will create a login in which we ask for your email address and password, or you may do so by signing on through a third-party service, as described below. Your username for a third-party service account may also be considered personally identifiable information. You may also provide contact information such as your mailing address or phone number.

We also collect the following information from you:

Information you provide by virtue of your use of Vū. When you are logged in to the Vū product, we automatically collect general log data information, like your IP address, your interactions with Vū and with third-party sites with the Vū product, and your geographic region. We also may collect demographic information such as age, education, gender, and zip code. You will also provide information to us regarding topics of interest to you by simply clicking on the content that interests you on Vū. The more you use the Vū product, the more we learn about your preferences and the type of content you like to see.

Information you choose to provide Vū. You may also choose to complete your Vū profile and provide us additional information from time to time regarding your interests and preferences.

Information from third-party services you link to Vū. You may choose to register for Vū by signing on through a third party service such as Facebook®, Twitter®, LinkedIn® and/or Google+®. You may also choose to connect your Vū online profile to one or more these third party services. By connecting to Vū with a third-party service, you give us permission to authenticate your identity, access and use your information from that service to the extent permitted by that service, and to store your log-in credentials for that service. These services may give you the option to post information about your use of Vū to your profile page to share with others within your network.

Location Data. If you have enabled the location data detector on your mobile device, we may collect location information from your mobile device so we may tailor the Services provided to your location, if applicable. This information is encrypted in a secure format during transmission. You can disable the sharing of your location data by turning this feature off on your mobile device.

Developers. If you are a Vū Developer, we may collect information about your business such as domain name of your website, RSS feed location(s), company name, company size and business type.

We may use the information to do the following:

  • to provide the Services
  • to administer your account
  • to contact you, whether via email, SMS text message or otherwise
  • to improve and personalize your Vū experience
  • to provide you access to your Vū account
  • to provide personalized advertisements to you (to opt out, click here)
  • to send you marketing communications
  • to administer contests and sweepstakes you entered, and notify you if you’ve won
  • to determine your location or other demographic information
  • to conduct research and prepare reports
  • to fulfill orders and sent order confirmations
  • to respond to customer service requests, questions or other concerns

Information Sharing

We will share your personally identifiable information as follows:

  • when you have provided us consent
  • with third party vendors who may assist us in providing the Services (and who have agreed to use your personally identifiable information only as necessary to provide these services to us, including but not limited to an email or direct mail provider, or our analytics provider).
  • to share statistics with advertisers or Vū Developers (website owners who have installed Vū), such as how many times a link was clicked
  • with other companies so that they can market their products or services to you
  • when we suspect a violation of the Vū Terms of Service or this Privacy Statement
  • if we are required to do so by law or legal authority (such as subpoena or other similar legal process)
  • if we in good faith believe that it is necessary to do so in order to comply with legal process or law, government request, to protect and defend our rights or property, its users or the public, or to protect against misuse of our websites, applications or other software
  • in the event Vū is acquired or transfers assets to a different company, we will transfer such information to that company.

We also may share information made anonymous for any purpose.


We do not knowingly collect information from children under 13, and prohibit children under 13 from registering for Vū absent parental or guardian consent. If we learn that we have collected private information from a child under the age of 13, we will delete such information. If you believe your child has created an account in violation of this statement, please contact us via one of the methods listed in this Statement and we will assist you.

User Access and Choice

Because Vū personalizes your experiences by your preferences and activity, collection of the information discussed above is integral in providing the services. Therefore, if you do not wish for us to collect or share the information discussed above, you should not access, download or use Vū. If you have already downloaded Vū and would prefer that we not share your information in the ways described in this Statement, you can request the deletion of your Vū account by contacting us here: We will process such requests in a timely manner.

If your personally identifiable information changes, you may correct, update, or amend it by making the change on your member information page or by contacting us via one of the methods listed in this Statement.

If you no longer wish to receive emails from us, you may opt out of them by following the unsubscribe features available on emails you receive. If you have received advertisements from our advertising partners or vendors and wish for them to no longer use your information in this way, please contact them directly to opt out.

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Absent the request and opt-out mechanisms discussed above, you understand that by accessing, downloading or otherwise using Vū, you consent to the collection, use and sharing of your personally identifiable information in the manner described above.


We, and third parties with which we partner, use cookies and other technologies to help us with maintaining our Site, our advertising and our Services.

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this Site and on websites that utilize the Vū product. Cookies make it easier for you to navigate our Site and enable us to enhance the experience on the websites of our partners. We do not link the information we store in cookies to any personally identifiable information you submit while on our Site or while on our partners’ websites.

You can remove cookies by following directions provided in your Internet browser’s “help” file. If you reject cookies, you may still use our Site or the websites of our partners, but your ability to use some areas may be limited.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information to analyze trends, to administer the Site, to track users’ movements around the Site and to gather demographic information about our user base as a whole.

Our third party partners employ cookies, clear gifs (a.k.a. Web Beacons/Web Bugs), images, and scripts that help us better manage content on our Site. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. The use of cookies and other technologies by our partners, affiliates, tracking utility company and service providers is not covered by this privacy statement. We do not have access or control over the technologies of our third party partners. The information collected by the technologies of our third party partners is not tied to any personally identifiable information you submit while on our Site or while on the websites of our partners.

Behavioral Targeting / Re-Targeting

While visiting our Site and using the Vū product, information is collected about your activities through cookies and other technologies. These technologies may be used by us or our third party advertising partners to display advertisements to you that may be relevant to your interests. If you wish to not have the information these technologies collect, as described above, used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.


Social Media Widgets

Our Web site includes Social Media Features, such as the Facebook Like button [and Widgets, such as the Share this button or interactive mini-programs that run on our site]. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy statement of the company providing it.


The security of your personally identifiable information is important to us. We follow generally accepted standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services.  We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements

Changes to Privacy Statement

We reserve the right to change this Privacy Statement at any time, including if we adjust our business practices or if legal or regulatory events require changes. Any changes to this Privacy Statement will be posted and will be effective upon posting. If we determine to adjust the way we use and disclose personally identifiable information in a way that is materially different than our practices at the time the personally identifiable information was collected, we will first provide you with notice of the proposed changes and obtain your consent. Please refer back to this statement from time to time to ensure you are aware of our most current privacy practices.

TRUSTe Privacy Seal

We have been awarded TRUSTe’s Privacy Seal signifying that this privacy statement and practices have been reviewed by TRUSTe for compliance with TRUSTe’s program requirements including transparency, accountability and choice regarding the collection and use of your personally identifiable information. The TRUSTe program covers only information that is collected through this website and through the Vū product on third party desktop websites. The TRUSTe program does not cover information that may be collected from mobile devices at this time.

TRUSTe’s mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy Trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy statement or practices, please contact us at If you are not satisfied with our response you can contact TRUSTe here.

Contact Us

Vu Digital, 1018 Highland Colony Parkway, Suite 340, Ridgeland, MS 39157